WHO IS grewvy?
Dennis Pettigrew, creative director, is grewvy.
Dennis Pettigrew, creative director, is grewvy.
As an advertising and design veteran with global, national and regional brand experience developing integrated marketing and design campaigns, I have been fortunate enough to work with an eclectic mix of high-profile brands within tech, QSR, retail, CPG, beer, wine, spirits, real estate, entertainment, automotive and more. Able to think across various mediums, I'm as comfortable with film and print as I am with activations and social executions. As a highly conceptual, design focused, hands-on creative director, brand strategist and content creator, my aim is to create smart, strategic, aesthetically pleasing work that makes clients nervous – in a good way.
After UCLA, I graduated in '97 from CSULB with a BFA in Advertising & Design. I've since worked as an integrated ECD, CD, AD and Designer at agencies such as FCB, Butler, Shine, Stern & Partners, Alcone, INK Agency, Organic, Inc. and Voicebox Creative.
MY PROFESSIONAL GOALS ARE SIMPLE:
Do great work with the best people and simplify everything.
I LIKE:
Being a visual raconteur, street tacos, art and design, listening, learning, kerning, film and photography, honesty, having an abundance of curiosity, americanos, technology, tikis, poké, adventure travel, adventure food, patience, surfing, crowd surfing, stage surfing, listening to analog with a little distortion, double IPA’s and great pinot noir's, painting, simplifying and the relentless pursuit of…
Being a visual raconteur, street tacos, art and design, listening, learning, kerning, film and photography, honesty, having an abundance of curiosity, americanos, technology, tikis, poké, adventure travel, adventure food, patience, surfing, crowd surfing, stage surfing, listening to analog with a little distortion, double IPA’s and great pinot noir's, painting, simplifying and the relentless pursuit of…
BRANDS I'VE WORKED ON (Partial List):
RESUME //
// WORK
grewvy freelance 1997 – Present
ECD | Creative Director | Visual Raconteur / Laguna Beach, Ca
Some Recent Clients: Tile, Walgreens, Hot Wheels, Dollar Shave Club, Quiznos
Tile (Life360) Jun 2017 – Jan 2023
Creative Director (FT Contract) / San Mateo, Ca
Hands-on lead for all marketing efforts – 4 new product launches, website redesign and re-platform, e-commerce, social, email, packaging, led all lifestyle and product shoots (photo/video)...
INK Agency Oct 2014 – Nov 2015
Executive Creative Director / Irvine, Ca
Some Clients: Sunset Marquis, Yokohama, Baja Fresh, Shea Homes, HOAG, Aerodrome
Alcone Jun 2014 – Oct 2014
Creative Director / Irvine, Ca
Some Clients: CA Lottery, Jägermeister, Nestlé
FCB / (Foote, Cone & Belding) Jun 2007 – Jun 2013
Creative Director / Irvine, Ca
Some Clients: Taco Bell, X-Games, KFC, Herradura, Kmart
Butler, Shine, Stern & Partners Aug 2006 – Jun 2007
Associate Creative Director (Contract) / Sausalito, Ca
Some Clients: BabyCenter.com, Palm
Organic, Inc. Jan 2006 – Aug 2006
Associate Creative Director (Contract) / San Francisco, Ca
Some Clients: Chevron, 24HR Fitness
Voicebox Creative Creative Director | Partner 2002 – 2006 / SF
Fringe Media (FringeGolf) Creative Director | Co-Founder 1999 – 2002 / SF
DesignTribe Senior Designer | Art Director 1997 – 1999 / SF
// EDUCATION
California State University, Long Beach BFA: Design & Advertising 1992 – 1997
UCLA General Education. Emphasis on Design & Art History 1987 – 1990
// HONORS & AWARDS
CLIO (2), San Francisco Show (3), West Coast Show (2), ADDY SF (2), ADDY OC (2), POPAI (1)
AIGA/LA Officer (1996 – 1997), CMYK Magazine (April 1997), George Rice & Sons Scholarship (1996)
President Visual Communications Design & Advertising, CSULB (1995 – 1997)
// SKILLS
Curiosity, Adobe CC, Keynote, Microsoft Office, Creative Direction, Typography, Strategy, People, Listening, Learning, Kerning, Broadcast TV, Packaging, Thought Leadership, Integrated Advertising, Web, UX | UI, Press Checks, Branding, Identity, 360° Thinking, Print, OOH, Mobile, Social Media, Video, Motion Graphics, e-Commerce, New Business, Intuition, Passion, Patience, Honesty...
Mucho Aloha! Now go have a taco!