WHO IS grewvy?
Dennis Pettigrew, creative director, is grewvy.
As an advertising and design veteran with global, national and regional brand experience developing integrated marketing and design campaigns, I have been fortunate enough to work with an eclectic mix of high-profile brands within tech, QSR, retail, CPG, beer, wine, spirits, real estate, entertainment, automotive and more. Able to think across various mediums, I'm as comfortable with film and print as I am with activations and social executions. As a highly conceptual, design focused, hands-on creative director, brand strategist and content creator, my aim is to create smart, strategic, aesthetically pleasing work that makes clients nervous – in a good way.
After UCLA, I graduated in '97 from CSULB with a BFA in Advertising & Design. I've since worked as an integrated ECD, CD, AD and Designer at agencies such as FCB, Butler, Shine, Stern & Partners, Alcone, INK Agency, Organic, Inc. and Voicebox Creative.

 Do great work with the best people and simplify everything.

Being a visual raconteur, street tacos, art and design, listening, learning, kerning, film and photography, honesty, having an abundance of curiosity, americanos, technology, tikis, poké, adventure travel, adventure food, patience, surfing, crowd surfing, stage surfing, listening to analog with a little distortion, double IPA’s and great pinot noir's, painting, simplifying and the relentless pursuit of…
415.425.4282   |   grewvy@yahoo.com

grewvy freelance                                  1997 – Present
ECD | Creative Director | Visual Raconteur / Laguna Beach, Ca
Some Recent Clients: Tile, Walgreens, Hot Wheels, Dollar Shave Club, Quiznos

Tile (Life360)                                          Jun 2017 – Jan 2023
Creative Director (FT Contract) San Mateo, Ca
Hands-on lead for all marketing efforts – 4 new product launches, website redesign and re-platform, e-commerce, social, email, packaging, led all lifestyle and product shoots (photo/video)...

INK Agency                                           Oct 2014 – Nov 2015
Executive Creative Director Irvine, Ca
Some Clients:  Sunset Marquis, Yokohama, Baja Fresh, Shea Homes, HOAG, Aerodrome

Alcone                                                   Jun 2014 – Oct 2014
Creative Director Irvine, Ca
Some Clients: CA Lottery, Jägermeister, Nestlé

FCB / (Foote, Cone & Belding)            Jun 2007 – Jun 2013
Creative Director Irvine, Ca
Some Clients:  Taco Bell, X-Games, KFC, Herradura, Kmart

Butler, Shine, Stern & Partners           Aug 2006 – Jun 2007
Associate Creative Director (Contract) Sausalito, Ca
Some Clients:  BabyCenter.com, Palm

Organic, Inc.                                        Jan 2006 – Aug 2006
Associate Creative Director (Contract) San Francisco, Ca
Some Clients: Chevron, 24HR Fitness

Voicebox Creative   Creative Director | Partner 2002 – 2006 SF
Fringe Media (FringeGolf)   Creative Director | Co-Founder   1999 – 2002 SF
DesignTribe   Senior Designer | Art Director   1997 – 1999 SF

California State University, Long Beach   BFA: Design & Advertising          1992 – 1997
UCLA   General Education. Emphasis on Design & Art History                    1987 – 1990

CLIO (2), San Francisco Show (3), West Coast Show (2), ADDY SF (2), ADDY OC (2), POPAI (1)
AIGA/LA Officer (1996 – 1997), CMYK Magazine (April 1997), George Rice & Sons Scholarship (1996)
President Visual Communications Design & Advertising, CSULB (1995 – 1997)

Curiosity, Adobe CC, Keynote, Microsoft Office, Creative Direction, Typography, Strategy, People, Listening, Learning, Kerning, Broadcast TV, Packaging, Thought Leadership, Integrated Advertising, Web, UX | UI, Press Checks, Branding, Identity, 360° Thinking, Print, OOH, Mobile, Social Media, Video, Motion Graphics, e-Commerce, New Business, Intuition, Passion, Patience, Honesty...
Mucho Aloha! Now go have a taco!
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